Business of Consumer Book Publishing 2010 now available at ReportsandReports by Ms.Sunita
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Business of Consumer Book Publishing 2010 is the latest edition of Simba's flagship market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers and retailers have come to rely on year after year.
As with past editions, Simba presents:
Once again, the report features coveted demographic information, compiled from Simmons Market Research Bureau's trusted National Consumer survey which determines exactly who's buying the books and where they are buying them.
Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:
We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.
Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they're preparing a strategic presentation, benchmarking their company's performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.
This ‘state of the industry' report is a must-have for any executive who wants to stay on top of a rapidly changing market-and see what's expected down the road.
Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Consumer Book Market
Introduction
Trade Industry Performance: Then and Now
AAP: Category Performance in 2009
Adult Hardcover
Adult Trade Paperback
Adult Mass Market
Children's & Young Adult Hardcover
Children's & Young Adult Paperback
Audiobooks
Electronic Books
Religious Books
Leading U.S. Consumer Book Publishers
Abrams
Andrews McMeel
Encyclopaedia Britannica
Hachette Book Group
Harlequin
HarperCollins
Houghton Mifflin Harcourt
Kensington Publishing
Macmillan
Penguin Group
Random House
Rodale
Scholastic
Simon Schuster
John Wiley & Sons
Table 1.1: Growth of the Consumer Book Publishing Industry, 2007-2010P
Table 1.2: Domestic Net Sales of Consumer Books by Book Type, 2008-2009
Table 1.3: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months
Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2008E-2010P
Chapter 2: Current Trends in Consumer Book Publishing
Introduction
More Are Buying But They're Buying Less
The Price War Continues
The Growing Power of Bestselling Authors
Media Tie-Ins and Popular Culture Feeding Books
E-Books Bringing Opportunity, Fragmentation
Publishers May Soon Lose Negotiations Heft with Retailers
Internet Content Continuing to Gnaw the Industry
Finding New Business Models
List Prices Under Pressure But Remaining Mostly Steady
Profits Among Leading Trade Publishers
Mergers & Acquisitions Activity Still Quiet; Marvel Sale Exception
New Imprints and Business Expansion
New Imprints and Business Expansion
2009 Bestsellers
Top Performing Books
New Books
Top Titles Overall
Top Authors
Top Imprints
Top Categories
Another 2009 Trend: No. of Authors, Titles Shrink as imprint List Grows
New York Times: Fewer Imprints Make the Cut
Publishers Combat Global Book Piracy
Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Fiction List Price Overview (Q1-2006 to Q1-2010)
Table 2.3: Nonfiction List Overview (Q1-2006 to Q1-2010)
Table 2.4: Publisher's Profitability, 2008 vs. 2007
Table 2.5: Number of New Titles on Lists January-December 2008
Table 2.6: Total New Titles by Class, January-December 2008
Table 2.7: Top 50 New Titles, January-December 2009
Table 2.8: Best Performing Books, 2004-2008
Table 2.9: Total Number of Titles on Lists, January-December 2009
Table 2.10: Top 50 Titles, January-December 2009
Table 2.11: Best Performing Authors, 2005-2009
Table 2.12: Top 50 Authors, January-December 2009
Table 2.13: Best Performing Imprints, 2005-2009
Table 2.14: Top 50 Imprints, January-December 2009
Table 2.15: Best Performing Categories, 2005-2009
Table 2.16: Top 50 Categories, January-December 2009
Table 2.17: Average Weeks on Lists, 2005-2009
Table 2.18: Average Titles Per Author, 2005-2009
Table 2.19: Average Titles Per Imprint, 2005-2009
Table 2.20: Top 50 Titles, New York Times, January-December 2009
Table 2.21: New to Database, December 2008-December 2009
Chapter 3: Trade Book Publishing: Category Analysis
Introduction
Category Performance
General Title Output
Art Books
Size of the Art Book Category and Title Output
Five-Year Art Book Trends: Format, Segment, Performance
Biographies
Size of the Biography Book Category and Title Output
Five-Year Biography Book Trends: Format, Segment, Performance
Business Books
Size of the Business Book Category and Title Output
Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers
Classic Literary Fiction
Size of the Classic Literary Fiction Market and Title Output
Classic Literary Fiction Trends: Format, Segment, Performance and Key Publishers
Computer/Technology Books
Size of the Computer Book Market and Title Output
Computer/Technology Trends: Format, Segment, Performance and Key Publishers
Cookbooks
Size of the Cookbook Market and Title Output
Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers
Graphic Novels
Size of the Graphic Novel Market and Title Output
Five-Year Graphic Novels Trends: Format, Segment, Performance and Key Publishers
Health & Fitness Books
Size of the Health & Fitness Book Market Title and Output
Five-Year Health & Fitness Trends: Format, Segment, Performance and Key Publishers
Movie or TV Tie-Ins
Size of the Movie or TV Tie-Ins Market Title and Output
Five-Year Movie or TV Tie-Ins Trends: Format, Segment, Performance and Key Publishers
Mystery Books
Size of Mystery Book Market Title and Output
Five-Year Mystery Book Trends: Format, Segment, Performance and Key Publishers
Political Commentary/Current Events
Size of the Political Commentary/Current Events Book Market & Title Output
Political Commentary Book Trends: Format, Segment, Performance and Key Publishers
Reference Books
Size of the Reference Book Market and Title Output
Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers
Religious/Inspirational Books
Size of the Religious/Inspirational Book Market and Title Output
Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers
Romance Books
Size of the Romance Book Market and Title Output
Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers
Science Fiction/Fantasy Books
Size of the Sci-Fi/Fantasy Book Market and Title Output
Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key Publishers
Self-Help Books
Size of the Self-Help Book Market and Title Output
Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers
Sports Books
Size of the Sports Book Market and Title Output
Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers
Travel Books
Size of the Travel Book Market and Title Output
Five-Year Travel Book Trends: Format, Segment, Performance and Key Publishers
Table 3.1: Bookstore Responses: Events Forecast For 2010
Table 3.2: How Bookstores Plan to Stock Different Categories in 2009
Table 3.3: Category Performance for First Four Months 2010
Table 3.4: Estimated Revenue of Market Categories, 2009
Table 3.5: Estimated Size of Market Categories, 2010
Table 3.6: Title Output by Category, 2008-2009
Table 3.7: Estimated Size of the Art Book Market by Revenue, 2006-2010P
Table 3.8: New Art Titles vs. All New Titles Released, 2005-2009
Table 3.9: Five-Year Trend: Art by Consolidated Rating, 2005-2009
Table 3.10: Format and Segment Trends: Art, 2005-2009
Table 3.11: Art Book Imprints, January-December 2009
Table 3.12: Bestselling Art Books, 2009
Table 3.13: Estimated Size of the Biography Book Market by Revenue, 2006-2010P
Table 3.14: New Biography Titles vs. All New Titles Released, 2005-2009
Table 3.15: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2005-2009
Table 3.16: Format and Segment Trends: Biographies, 2005-2009
Table 3.17: Top 20 Biography Book Imprints, January-December 2009
Table 3.18: Bestselling Biography Books, 2009
Table 3.19: Estimated Size of the Business Book Market by Revenue, 2006-2010P
Table 3.20: New Business Titles vs. All New Titles Released, 2005-2009
Table 3.21: Five-Year Trend: Business & Economics by Consolidated Rating, 2005-2009
Table 3.22: Format and Segment Trends: Business, 2005-2009
Table 3.23: Top 20 Business Book Imprints, January-December 2009
Table 3.24: Bestselling Business Books, 2009
Table 3.25: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2006-2010P
Table 3.26: New Classic Literary Fiction Titles vs. All New Titles Released, 2005-2009
Table 3.27: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2005-2009
Table 3.28: Format and Segment Trends: Classic Literary Fiction, 2005-2009
Table 3.29: Classic Literary Fiction Book Imprints, January-December 2009
Table 3.30: Top 20 Bestselling Classic Literary Fiction Books, 2009
Table 3.31: Estimated Size of the Computer Book Market by Revenue, 2006-2010P
Table 3.32: New Computer Titles vs. All New Titles Released, 2005-2009
Table 3.33: Estimated Size of the Cookbook Market by Revenue, 2006-2010P
Table 3.34: New Cookbook Titles vs. All New Titles Released, 2005-2009
Table 3.35: Five-Year Trend: Cookbooks by Consolidated Rating, 2005-2009
Table 3.36: Format and Segment Trends: Cookbooks, 2005-2009
Table 3.37: Top 20 Cookbook Imprints, January-December 2009
Table 3.38: Bestselling Cookbooks, 2009
Table 3.39: Estimated Size of the Graphic Novel Market Revenue, 2006-2010P
Table 3.40: New Graphic Novel Titles vs. All New Titles Released, 2005-2009
Table 3.41: Five-Year Trend: Graphic Novels by Consolidated Rating, 2005-2009
Table 3.42: Format and Segment Trends: Graphic Novels, 2005-2009
Table 3.43: Graphic Novel Imprints, January-December 2009
Table 3.44: Bestselling Graphic Novels, 2009
Table 3.45: Estimated Size of the Health & Fitness Book Market by Revenue, 2006-2010P
Table 3.46: New Health & Fitness Titles vs. All New Titles Released, 2005-2009
Table 3.47: Five-Year Trend: Health & Fitness by Consolidated Rating, 2005-2009
Table 3.48: Format and Segment Trends: Health & Fitness, 2005-2009
Table 3.49: Top 20 Health & Fitness Book Imprints, January-December 2009
Table 3.50: Bestselling Health & Fitness Books, 2009
Table 3.51: Five-Year Trend: Movie or TV Tie-Ins by Consolidated Rating, 2005-2009
Table 3.52: Format and Segment Trends: Movie or TV Tie-Ins, 2005-2009
Table 3.53: Top 20 Movie or TV Tie-Ins, January-December 2009
Table 3.54: Bestselling Movie or TV Tie-Ins, 2009
Table 3.55: Estimated Size of the Mystery Book Market by Revenue, 2006-2010P
Table 3.56: New Mystery Titles vs. All New Titles Released, 2005-2009
Table 3.57: Five-Year Trend: Mystery by Consolidated Rating, 2005-2009
Table 3.58: Format and Segment Trends: Mystery, 2005-2009
Table 3.59: Top 20 Mystery Book Imprints, January-December 2009
Table 3.60: Bestselling Mystery Books, 2009
Table 3.61: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2006-2010P
Table 3.62: New U.S. Political Science Titles vs. All New Titles Released, 2005-2009
Table 3.63: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2005-2009
Table 3.64: Format and Segment Trends: Political Commentary, 2005-2009
Table 3.65: Top Political Commentary/Current Events Book Imprints, January-December 2009
Table 3.66: Bestselling Political Books, 2009
Table 3.67: Estimated Size of the Reference Book Market by Revenue, 2006-2010
Table 3.68: New Reference Titles vs. All New Titles Released, 2005-2009
Table 3.69: Five-Year Trend: Reference by Consolidated Rating, 2005-2009
Table 3.70: Format and Segment Trends: Reference, 2005-2009
Table 3.71: Reference Imprints, January-December 2009
Table 3.72: Bestselling Reference Books, 2009
Table 3.73: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2006-2010
Table 3.74: New Religious/Inspirational Titles vs. All New Titles Released, 2005-2009
Table 3.75: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2005-2009
Table 3.76: Format and Segment Trends: Religious/Inspirational, 2005-2009
Table 3.77: Top 20 Religious/Inspirational Imprints, January-December 2009
Table 3.78: Bestselling Religious Books, 2009
Table 3.79: Estimated Size of the Romance Book Market by Revenue, 2006-2010P
Table 3.80: New Romance Titles vs. All New Titles Released, 2005-2009
Table 3.81: Five-Year Trend: Romance by Consolidated Rating, 2005-2009
Table 3.82: Format and Segment Trends: Romance, 2005-2009
Table 3.83: Top 20 Romance Imprints, January-December 2009
Table 3.84: Bestselling Romance Books, 2009
Table 3.85: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2006-2010P
Table 3.86: New Science Fiction Titles vs. All New Titles Released, 2005-2009
Table 3.87: New Fantasy Titles vs. All New Titles Released, 2005-2009
Table 3.88: Five-Year Trend: Science Fiction by Consolidated Rating, 2005-2009
Table 3.89: Five-Year Trend: Fantasy by Consolidated Rating, 2005-2009
Table 3.90: Format and Segment Trends: Science Fiction, 2005-2009
Table 3.91: Format and Segment Trends: Fantasy, 2005-2009
Table 3.92: Top 20 Science Fiction Imprints, January-December 2009
Table 3.93: Top 20 Fantasy Imprints, January-December 2009
Table 3.94: Bestselling Science Fiction Books, 2009
Table 3.95: Bestselling Fantasy Books, 2009
Table 3.96: Estimated Size of the Self-Help Book Market by Revenue, 2006-2010P
Table 3.97: New Self-Help Tiles vs. All New Titles Released, 2005-2009
Table 3.98: Five-Year Trend: Self-Help by Consolidat
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